Sunday, June 23, 2013

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Special exhibition at the Mercedes-Benz Museum: Mercedes-Benz S-Class – always ahead of the times

In 2013, the spotlight is on the new S-Class from Mercedes-Benz: the latest generation had its world premiere some weeks ago. The special exhibition “Mercedes-Benz S-Class – always ahead of its time” at the Mercedes-Benz Museum presents the history of this very superior model series in all its glory. The exhibition is to run from 18 June to 3 November 2013.

“Throughout the world, the S-Class from Mercedes-Benz is a byword for luxury, comfort and safety. This model series has always set standards for overall passenger car development,” says Michael Bock, Head of Mercedes-Benz Classic and Managing Director of Mercedes-Benz Museum GmbH. “The special exhibition presents the course of development over the past 110 years and demonstrates in impressive style why the S-Class is considered to be the quintessential automobile. Visitors to the Museum will be able to embark on a fascinating time trip extending from 1904 to the new S-Class of 2013.”

The unparalleled diversity of the luxury series from Mercedes-Benz becomes apparent in Collection room 5, where eleven impressive vehicles, a 1:1 clay model and realistic interior exhibits and wall graphics form the core of the special exhibition. The early years of the exclusive line's family tree are represented by the model 770 “Grand Mercedes” (W 07) from 1931 and the model 320 “Motorway Courier” (W 142) from 1939. The somewhat younger forebears are lined up in chronological order next to these venerable old specimens: a model 300 “Adenauer” (W 189) from 1959, a 300 SE (W 112) from 1964, a 280 SE (W 108) from 1970, a 450 SEL 6.9 (model series 116) from 1977, a 500 SEL (model series 126) from 1983, a long-wheelbase S 320 (model series 140) from 1998, an S 400 CDI (model series 220) from 2000 and an S 400 HYBRID (model series 221) from 2008.

Encounters with the S-Class are not limited to Collection room 5, however. For the first time, exhibits from the permanent exhibition have been integrated into the special exhibition. Nine representatives of the “S-Class” family line the way through the Mercedes-Benz Museum. Interactive info steles in the various Legend rooms establish the respective links to the special exhibition. One such exhibit to be found en route through the Museum is the Mercedes Simplex 60 hp in Legend room 2, which goes right back to 1904. The comfortable “touring saloon” was once owned by businessman Emil Jellinek - father of Mercedes Jellinek, from whom the “Mercedes” brand took its name. The “S” was not actually incorporated into the designation for the luxury saloons from Mercedes-Benz until 1972, when model series 116, setting new standards in design, comfort and safety, was officially referred to as the “S-Class” for the first time. The last S-Class of the current model series rolled of the production line at the Sindelfingen plant on 3 June 2013 and proceeded directly to the Museum: the S 500 4-MATIC is on show in the entrance area.

The special exhibition is accompanied by a special guided tour (at 2.30 p.m. on Wednesdays, approx. 75 minutes, 4 euros plus admission). A poster featuring a gallery depicting the history of the S-Class and a comprehensive brochure with additional video material which is available to smartphone users via an augmented reality app enable visitors to take a piece of automobile history home with them.

Credits: Daimler AG

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Detail: Special exhibition at the Mercedes-Benz Museum: Mercedes-Benz S-Class – always ahead of the times

Sunday, June 9, 2013

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Welcome to the 2013 Mercedes-Benz Museum Summer!

This year summer begins on 18 June – the day the Mercedes-Benz Museum launches its exciting summer programme. From then until the end of the summer holidays in Baden-Württemberg on 8 September 2013, a variety of different events will be staged in and around the Mercedes-Benz Museum.

The special S-Class exhibition (18 June – 3 November 2013) presents the history and diversity of the luxury model series from Mercedes-Benz and takes the museum visitor on an automotive journey through the generations – from a 60 hp Mercedes-Benz of 1903, through to the present day with the new S-Class (222 series).

Fans of the fire service, both young and old, should make a note in their diaries of “Helpers’ Week” (25 June – 30 June 2013): over 80 fire vehicles will be turning out for a presentation outside the museum, framed by a colourful supporting programme on the theme of fire extinguishing, rescue and recovery.

At “Cars & Coffee” the spotlight shines on individual collectors’ vehicles: on four Sundays (14 July, 28 July, 18 August and 8 September 2013), the hill outside the Mercedes-Benz Museum will once again become a meeting point for fans of classic cars from Mercedes-Benz.

Other highlights of the 2013 Museum Summer include the Bertha Benz Days (2 August – 4 August 2013), the Mercedes-Benz Open Air Cinema (15 August – 1 September 2013) and the summer holiday programme with special offers for children.

The Mercedes-Benz Lounge (18 June – 8 September 2013) outside the Museum is the perfect place to relax from Tuesday to Sunday from 12 a.m. with refreshing drinks and mouth-watering snacks. The “Happy Hour” from 6:30 p.m. to 7:30 p.m. sweetens the end of the day. Every Friday from 6 p.m. there will be a barbecue. Every second Sunday during the summer months, the Museum restaurant will also be opening the buffet for its popular Sunday brunch.

The complete programme listing all details of the 2013 Museum Summer is available from June: in printed format from the Museum ticket desk and at the Mercedes-Benz Classic Customer Centre, or online: www.mercedes-benz-classic.com/museumssommer .