Sunday, July 14, 2013

From €14,490: smart fortwo edition BoConcept - Mobility with style

With the smart fortwo edition BoConcept, the brand is now unveiling the first production model from its design cooperation with BoConcept, the Danish urban interior design specialist. The limited edition model can now be ordered as a coupé and cabrio and will arrive at dealers in November. It is available with electric drive (55 kW) or with a 52 kW mhd or 62 kW petrol engine.

Following the smart fortwo BoConcept signature style – which BoConcept stores in various cities around the world have used as a brand ambassador since this spring – the smart fortwo edition BoConcept special model is now being launched for all design fans. The limited edition model also comes with a very attractive price tag, with prices starting at €14,490.

The high-quality interior is sure to appeal not only to lovers of Scandinavian design. The Danish designers chose striking yet homely contrasting colours for the special model: the leather-look seats are tobacco brown, with a grey fabric insert and double stitching in the colour light lemon. The door trim, instrument panel and knee pad are also shown off by the contrast between the tobacco brown leather look and the lemon-coloured stitching.

On the vehicle exterior, the same striking shade of yellow can be found on the door mirror caps and on the hub covers of the alloy wheels (dimensions: 155/60 R 15 at the front, 175/55 R 15 at the rear). The bodypanels are painted in matt crystal white, while the tridion safety cell and the alloy wheels come in brilliant anthracite. The “edition” logos in the mirror triangles are a further hallmark.

The smart fortwo edition BoConcept is based on the passion equipment line. This means that, among other standard features, it comes with the softouch automatic gear programme, electric windows, air conditioning with automatic temperature control, and a panoramic roof with sunblind. Electric power steering, heated seats, a lockable glove compartment, the smart sound system with five loudspeakers and other optional extras are also available.

Here is an overview of the prices:


The smartville collection

As well as designing vehicles, the cooperation between BoConcept and smart also resulted in a home collection. The jointly designed smartville collection reflects the colour scheme and materials of the smart fortwo edition BoConcept in the furniture and accessories. At the same time, the functionality of the smart is the driving force behind the designs. The heart of the collection is a modular sofa, whose standard size of 2.69m corresponds exactly to the compact measurements of a smart fortwo. The furniture collection is supplemented by an iconic lounge chair, which incorporates many elements of a car seat, and a coffee table with an appealing modern look. The accessories collection includes smartville tableware, special cushions and a table clock that smart customers will recognise from the cockpit of their smart fortwo.

The smartville collection has been sold to great success worldwide since March 2013 in all BoConcept stores and online at www.boconcept.com.
















Credits: Daimler AG

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